Canon produces its 40 millionth lens!
01st May 08Press Release:
25 April 2008
Canon today celebrates a new milestone in the history of DSLR photography, as production of the company’s EF lenses, which began in 1987 with the birth of Canon’s EOS system, reaches 40 million. Incredibly, a quarter of these were produced within the last two-and-a-half years. With 67 models, the EF series is the world’s most extensive range of DSLR lenses.
“The production of the 40 millionth EF lens is testament to the soaring popularity of DSLR photography,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “With the increasing number of consumer-orientated DSLR models on the market, including Canon’s market-leading EOS 400D and the new EOS 450D, DSLR [photography] has moved from the professional domain to become a truly mass interest”.
“We are delighted that photographers of all levels continue to rely upon Canon EF lenses, and we remain committed to producing the industry’s most extensive, cutting-edge line-up,” he added.
Canon’s comprehensive range of EF lenses benefits from a long lineage of forward-thinking design. In 1987, the first EF lenses rewrote the SLR rulebook with their large-diameter, fully electronic lens mount, and the incorporation of a drive motor within the lens. Since then, innovations have included the first lens with an Ultrasonic Motor, the EF 300mm f/2.8L USM (1987), the world’s fastest aperture interchangeable lens, the EF 50mm f/1.0L USM (1989), and the world’s first lens with Image Stabilizer to compensate camera shake, the EF 75-300mm f/4-5.6 IS USM (1995).
2008 will see the addition of two new models to the EF range: the EF 800mm f/5.6L IS USM, the world’s longest image-stabilised telephoto lens, and the EF 200mm f/2L IS USM, another large-diameter telephoto lens. They join a total of 67 different lenses, ranging from super wide-angle to super telephoto models, which includes standard zoom and telephoto zoom lenses, fast aperture lenses, macro lenses, and "the TS-E lens", equipped with tilt and shift function.
For further information about the range of Canon EF lenses, please visit the Canon UK website.
www.canon.co.uk/
25 April 2008
Canon today celebrates a new milestone in the history of DSLR photography, as production of the company’s EF lenses, which began in 1987 with the birth of Canon’s EOS system, reaches 40 million. Incredibly, a quarter of these were produced within the last two-and-a-half years. With 67 models, the EF series is the world’s most extensive range of DSLR lenses.
“The production of the 40 millionth EF lens is testament to the soaring popularity of DSLR photography,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “With the increasing number of consumer-orientated DSLR models on the market, including Canon’s market-leading EOS 400D and the new EOS 450D, DSLR [photography] has moved from the professional domain to become a truly mass interest”.
“We are delighted that photographers of all levels continue to rely upon Canon EF lenses, and we remain committed to producing the industry’s most extensive, cutting-edge line-up,” he added.
Canon’s comprehensive range of EF lenses benefits from a long lineage of forward-thinking design. In 1987, the first EF lenses rewrote the SLR rulebook with their large-diameter, fully electronic lens mount, and the incorporation of a drive motor within the lens. Since then, innovations have included the first lens with an Ultrasonic Motor, the EF 300mm f/2.8L USM (1987), the world’s fastest aperture interchangeable lens, the EF 50mm f/1.0L USM (1989), and the world’s first lens with Image Stabilizer to compensate camera shake, the EF 75-300mm f/4-5.6 IS USM (1995).
2008 will see the addition of two new models to the EF range: the EF 800mm f/5.6L IS USM, the world’s longest image-stabilised telephoto lens, and the EF 200mm f/2L IS USM, another large-diameter telephoto lens. They join a total of 67 different lenses, ranging from super wide-angle to super telephoto models, which includes standard zoom and telephoto zoom lenses, fast aperture lenses, macro lenses, and "the TS-E lens", equipped with tilt and shift function.
For further information about the range of Canon EF lenses, please visit the Canon UK website.
www.canon.co.uk/
